Vol. 5 No. 1 (2021)

Articles

• Analysis on the Effectiveness of Bung Hatta University's Promotion

  Linda Wati, Surya Dharma, Purbo Jadmiko

  1-14

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• The Effects of Mediating Job Satisfaction on Organizational Citizenship Behaviors with Servant Leadership and Human Relations as Antecedent Variables

  Ramdani Bayu Putra, Hasmaynelis Fitri

  15-32

  • PDF

• Creating Customer Engangement and Customer Value within 15 second : How Tiktok Works for Content Marketing

  Yana Respati Dewi

  33-45

  • PDF

• Antecedents of Intention to Purchase Counterfeit Products: Case in Indonesian Consumers

  Slamet Ahmadi, Harini Abrilia Setyawati, Santi Widhiastuti

  46-60

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• Searching Effective Leader to Improve SME Performance: A Literature Review of Leadership Style

  Abdu Alifah, Anggraini Sukmawati

  61-76

  • PDF

• The Relevance of Intellectual Capital Value in the Performance of Village-Owned Enterprises in the Tourism Sector

  Yosi Mardoni, Noorina Hartati, Helmiatin Helmiatin, Ni Wayan Marsha Satyarini

  77-92

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• Brand Equity of A Tourist Destination: An Analysis of Domestic Tourists' Perspectives

  Chairunnisya Chairunnisya, Hapsari Setyowardhani

  93-106

  • PDF