Antecedents of Intention to Purchase Counterfeit Products: Case in Indonesian Consumers

  • Slamet Ahmadi STIE IPWI Jakarta
  • Harini Abrilia Setyawati Sekolah Tinggi Ilmu Ekonomi Putra Bangsa
  • Santi Widhiastuti STIE IPWI Jakarta
DOI: https://doi.org/10.25077/amar.5.1.46-60.2021
Keywords: counterfeit, novelty-seeking, materialism, attitude

Abstract

The objective of this study was to scrutinize the effect of materialism and novelty seeking on counterfeit purchase intention through attitudes. Data were collected from the youth in Indonesia, collected 177 respondents, processed using the PLS wrap. The analysis using path coefficient analysis indicated that novelty-seeking and attitude had an effect on buying interest counterfeit purchase intention through attitudes. On the other hand, materialism had no effect on attitudes and interests. Limited sampling frame may affect the general findings.

Published
2021-05-28
How to Cite
Ahmadi, S., Setyawati, H. and Widhiastuti, S. (2021) “Antecedents of Intention to Purchase Counterfeit Products: Case in Indonesian Consumers”, AMAR (Andalas Management Review), 5(1), pp. 46-60. doi: 10.25077/amar.5.1.46-60.2021.
Issue
Vol 5 No 1 (2021)
Section
Articles
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