Factors Affecting Malaysia Tourists’ Destination Loyalty Behavior: A Case Study of Hatyai, Thailand
Retaining the loyal visitors to revisit is highly crucial for generating the revenue in tourism destination as well as reducing the marketing expenses, this empirical study has been designed to primarily explore factors that motivate Malaysia tourists to revisit Hatyai and to identify the key factors that affect Malaysia Tourists Destination loyalty behavior. The results of this study indicated that “destination attractiveness” “social interaction” and “Cost/Price/Value” were the most important destination attributes and travel motives for malaysia tourists revisit to Hatyai. Concerning Malaysia tourists destination loyalty behavior, the result reveals that “destination attractiveness” “social interaction” and “price/value/cost” predicts Malaysia tourists’ destination loyalty behavior with R2 = 58.9%.
Ahmed Puad Mat Som. (2012). Factors Influencing Visitors’ Revisit Behavioral Intentions: A
Case Study of Sabah, Malaysia. International Journal of Marketing Studies, 4, 39-
Retrieved June 1, 2015, from International Journal of Marketing Studies database.
Ahmed, Z. (1991). The influence of the components of a State’s tourist image on product
positioning strategy, Tourism Management, December, 331-340.
Aksu, A., Caber, M. and Albayrak, T. (2009). Measurement of the destination evaluation
supporting factors and their effects on behavioral intention of visitors: Antalya region
of Turkey. Tourism Analysis, 14, 115-125.
Assael, H. (1984). Consumer behaviour and marketing action.Boston: Kent Publishing
Aswin Sangpikul. (2016). Relationships between destination quality, tourist satisfaction and Destination loyalty: A case study of Phuket Island. Ph.D. thesis, Dhurakij Pundit University.
Avila-Foucat, S. and J.L. Eugenio-Martin. (2005). Modelling potential repetition of a visit to
value environmental quality change of a single site. 79th Annual Conference of the
Agricultural Economics Society. University of Nottingham, Nottingham, UK.
Baloglu, S., and K. McCleary 1999 “A Model of Destination Image Formation”. Annals of
Tourism Research, 26: 868-897.
Bigné, E., Sánchez, M.I. & Sánchez, J. (2001). Tourism image, evaluation variables and after
purchase behaviour: inter-relationship, Tourism Management, 22, 607-616
Bigne, E. A., Sanchez, I. G., & Sanz, S. B. (2005). Relationships among residents' image,
evaluation of the stay and post-purchase behaviour. Journal of Vacation Marketing,
(4), 291 -302
Bongkosh Ngamsom Rittichainuwat, Hailin Qu and Chollada Mongkhonvanit. (2008).
Understanding the motivation of travelers on repeat visits to Thailand. Journal of
Vacation Marketing, 14(1), 5-21.
Charlotte M. Echtner and J.R. Brent Ritchie. (1991) “The meaning and measurement of
estimation image”. The Journal of Tourism Studies, 2(2): 1-11.
Chen, C.F & Tsai, D.G. (2007). How destination image and evaluative factors affect behavioral
intentions?. Tourism Management, 28 (4), 1115-1122.
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image,
tourist satisfaction and destination loyalty: An integrated approach. Tourism
management, 29(4), 624-636.
Crompton, J. 1979 “An Assessment of the Image of Mexico as a Vacation Destination and the
influence of Geographical Location upon that Image”. Journal of Travel Research, 17(4): 18-43.
Darko Pebezac and Josip Mikulic. (2008). Destination image and key drivers of perceived
destination attractiveness. Portal of Scientific. Journals of Croatia, 20(2), 163-178.
Deslandes, Goldsmith, Bonn, & Joseph, (2006). Measuring destination image. Do the existing
scales work? Tourism Review International, 10, 141-153.
Echtner, C.M. and Ritchie, B. J.R. (1993). The measurement of destination image: An empirical
assessment. Journal of Travel Research. 31, 3 – 13.
Embacher, J., & Buttle, F. 1989 “A repertory grid analysis of Austria’s image as a summer
vacation destination”. Journal of Travel Research, 27(3), 3-7.
Gartner, W. C. (1989), Tourism image: attribute measurement of state tourism products using multi- dimensional scaling techniques, Journal of Travel Research, 28(2), 16–20
Gengqing Chi. (2005). A study of developing destination loyalty model. Ph.D. thesis,
Oklahoma State University.
Hsiao-Ming Chang , Chin-Lung Chou and Wen-Chih, Yen. (2017). Tourists Perceived Festival
Attraction, Service Quality, Perceived Value and Loyalty-Case Study Penghu Ocean
Firework Festival in Taiwan. Asian Journal of Economics, Business and Accounting 5(4):
Hong-bumm Kim and Sanggun Lee. (2015). Impacts of city personality and image on revisit
intention. International Journal of Tourism Cities, 1, 50-60. Retrieved May 23, 2015,
from Emerald Insight Tourism & Hospitality database.
Hunt, J. D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(3),
Joaquin Alegre and Magdalena Cladera. (2009). Analysing the effect of satisfaction and
previous visits on tourist intentions to return. European Journal of Marketing. Research,
, 670- 685. Retrieved May 23, 2015, from Emerald Insight Tourism & Hospitality
Kim, H., & Richardson, S. L. 2003 “Motion picture impacts on destination images”. Annals of
Tourism Research, 30(1), 216-237.
Kinga Thinley. (2008). The study of the tourists’perception of destination attributes on
selecting Bhutan as a destination which relates to satisfaction and destination loyalty.
Master thesis, University of Thai Chamber of Commerce.
Kotler, P and Gertner, D (2004). Country as brand, product and beyond: a place marketing
and brand management perspective. In Morgan, N., Pritchard, A. and Pride, R. (2002).
Destination Branding: Creating the unique destination proposition. Burlington, MA:
Lawson, F., & Baud-Bovy, M. (1977) Tourism and recreational development. London: Architectural Press
Maja Konecnik. (2005). Slovena as a tourism destination: Differences in image evaluations
perceived by tourism representatives from closer and more distant markets. Economic
and business review, 7(3), 261-282.
Mai Ngoc Khuong and Huynh Thi Thu Ha. (2014). The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam – A Mediation Analysis of Destination Satisfaction. International Journal of Trade,
Economics and Finance, 6, 490-495.
Murphy, P., Pritchard, M. P., & Smith, B. (2000). “The destination product and its impact on
traveler perceptions”. Tourism Management, 21(1), 43-52.
Sayyed Mohsen Allameh and Javad Khazaei Pool. (2014). Factors influencing sport tourists’
revisit intentions The role and effect of destination image, perceived quality,
perceived value and satisfaction. Asia Pacific Journal of Marketing and Logistics.
Research, 27, 191-207. Retrieved May 20, 2015, from Emerald Insight Tourism &
Tran Thi Ai Cam. (2011). Explaining tourists satisfaction and intention to revisit Nha Trang,
Vietnam. Master thesis, Nha Trang University.
Xiaoli Zhang. (2012). The Factors Effecting Chinese Tourist Revisit Thailand Destination.
Master thesis, University of Thai Chamber of Commerce.
Copyright (c) 2023 chutima wangbenmad
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.