The Role of Destination Image in Building Loyalty of Halal Tourism Destinations: Satisfaction as Mediating Variable
Abstract
The purpose of this study was to determine the effect of cultural image, environmental image and socio-economic image on the satisfaction of tourists visiting the destination area in the city of Padang. The population in this study are tourists who visit tourist destinations in the city of Padang. Sampling in this study used a convenience sampling technique, namely any tourist who happened to meet the researcher, while each sampling was done randomly. The number of samples in this study were 150 respondents. The data analysis technique used in testing the hypothesis of this research is the use of the Partial Least Square (PLS) program. The results of the study found that cultural, environmental and socio-economic images had a significant effect on the satisfaction of tourists visiting tourist destinations in the city of Padang. The satisfaction has a significant effect on destination loyalty. Tourist satisfaction is influenced by cultural image, environmental image and socio-economic image by 63.5%. The higher the R-square value, the greater the ability of the independent variable to explain the dependent variable so that the structural equation is better.
Copyright (c) 2023 Haryeni Haryeni
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Please find the rights and licenses in AMAR (Andalas Management Review). By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
AMAR is to disseminate/published articles are as free as possible. Under the Creative Commons license, AMAR permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and AMAR on distributing works in the journal and other media of publications.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Andalas Management Review).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. AMAR will not be held liable for anything that may arise due to the author(s) internal dispute. AMAR will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that AMAR entitles the author(s) to no royalties or other fees.
