Septeanny, Putrisia, Brigita Meylianti Sulungbudi, and Franciskus Antonius Alijoyo. “Charting the Course: Embracing Challenges and Anticipating Future Trends in Building AI Capacity for Marketing Excellence in Emerging Markets”. AMAR (Andalas Management Review) 8, no. 2 (December 31, 2024): 44–64. Accessed October 20, 2026. https://amareview.fekon.unand.ac.id/index.php/amar/article/view/199.