SEPTEANNY, Putrisia; SULUNGBUDI, Brigita Meylianti; ALIJOYO, Franciskus Antonius. Charting the course: embracing challenges and anticipating future trends in building AI capacity for marketing excellence in emerging markets. AMAR (Andalas Management Review), [S. l.], v. 8, n. 2, p. 44–64, 2024. DOI: 10.25077/amar.8.2.44-64.2024. Disponível em: https://amareview.fekon.unand.ac.id/index.php/amar/article/view/199. Acesso em: 20 oct. 2026.