AMSAL, Ares Albirru; ALBAR, Berri Brilliant; YENI, Yulia Hendri. Systematic Literature Review on Customer Switching Behaviour from Marketing and Data Science Perspectives. AMAR (Andalas Management Review), [S. l.], v. 5, n. 2, p. 95–123, 2021. DOI: 10.25077/amar.5.2.95-123.2021. Disponível em: https://amareview.fekon.unand.ac.id/index.php/amar/article/view/141. Acesso em: 8 nov. 2026.