Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop

Fri, 05 Jul 2024 00:00:00 -0400

Skincare products have become an important part of Indonesian women's routine. With the development of social media, impulse buying is on the rise, often driven by fear of missing out from trends (FoMO) and hedonic values. This study aims to analyze the effect of FoMO and Hedonic Value's effect on impulsive purchases and post-purchase regret. Using multiple regression analysis with Smart PLS, our findings indicate significant effects of FoMO and Hedonic Value on impulsive buying, which in turn significantly affects post-purchase regret. Data for this study were collected through an online questionnaire distributed via Google Forms, targeting women aged 24-39 in Greater Jakarta. The questionnaire consisted of 22 items divided into four sections derived from previous studies. A total of 220 responses were analyzed to ensure the robustness of the results. This study found that FoMO and hedonic values have significant effect on impulsive buying. Then, impulsive buying has significant effect on post-purchase regret. This study contributes to understanding how psychological factors influence consumer behavior in the digital shopping landscape.

Financial Ratios as Performance Indicators: Empirical Analysis at PT. Bank Nagari Period 2019-2023

Ananda Isa Salsabila Yanuarmana, Sanda Patrisia Komalasari — Wed, 24 Jul 2024 22:44:17 -0400

This research aims to analyze PT Bank Nagari financial performance. Ratio analysis was used in this research for the 2019-2023 period. The research method used is a case study, where data is taken from PT Bank Nagari financial reports. PT Bank Nagari was analyzed using various financial ratios. Financial performance analysis is carried out by calculating liquidity, profitability and solvency ratios. The liquidity ratios analyzed include the Quick Ratio, Loan to Asset Ratio (LAR), and Loan to Deposit Ratio (LDR). The profitability ratios used are Return on Assets (ROA), Return on Equity (ROE), Operating Expenses to Operating Income (BOPO), and Net Interest Margin (NIM). Meanwhile, the solvency ratios analyzed include the Capital Adequacy Ratio (CAR) and debt-to-equity ratio (DER). The research results show that the financial ratio analysis of PT. Bank Nagari, during the 2019-2023 period, complies with applicable regulations and does not experience significant obstacles—the economic performance of PT. Bank Nagari shows consistent stability and improvement during the analysis period, reflecting the bank's ability to maintain its liquidity, profitability and solvency.

AMAR (Andalas Management Review)

Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop

Financial Ratios as Performance Indicators: Empirical Analysis at PT. Bank Nagari Period 2019-2023