AMAR (Andalas Management Review)

Effect of FOMO and Hedonic Value on Impulsive Buying and Post Purchase Regret for Purchasing Skincare Products at the Online Shop

Euis Nurmalasari — 2024-07-05

Skincare products have become an important part of Indonesian women's routine. With the development of social media, impulse buying is on the rise, often driven by fear of missing out from trends (FoMO) and hedonic values. This study aims to analyze the effect of FoMO and Hedonic Value's effect on impulsive purchases and post-purchase regret. Using multiple regression analysis with Smart PLS, our findings indicate significant effects of FoMO and Hedonic Value on impulsive buying, which in turn significantly affects post-purchase regret. Data for this study were collected through an online questionnaire distributed via Google Forms, targeting women aged 24-39 in Greater Jakarta. The questionnaire consisted of 22 items divided into four sections derived from previous studies. A total of 220 responses were analyzed to ensure the robustness of the results. This study found that FoMO and hedonic values have significant effect on impulsive buying. Then, impulsive buying has significant effect on post-purchase regret. This study contributes to understanding how psychological factors influence consumer behavior in the digital shopping landscape.

Financial Ratios as Performance Indicators: Empirical Analysis at PT. Bank Nagari Period 2019-2023

Ananda Isa Salsabila Yanuarmana — 2024-07-24

This research aims to analyze PT Bank Nagari financial performance. Ratio analysis was used in this research for the 2019-2023 period. The research method used is a case study, where data is taken from PT Bank Nagari financial reports. PT Bank Nagari was analyzed using various financial ratios. Financial performance analysis is carried out by calculating liquidity, profitability and solvency ratios. The liquidity ratios analyzed include the Quick Ratio, Loan to Asset Ratio (LAR), and Loan to Deposit Ratio (LDR). The profitability ratios used are Return on Assets (ROA), Return on Equity (ROE), Operating Expenses to Operating Income (BOPO), and Net Interest Margin (NIM). Meanwhile, the solvency ratios analyzed include the Capital Adequacy Ratio (CAR) and debt-to-equity ratio (DER). The research results show that the financial ratio analysis of PT. Bank Nagari, during the 2019-2023 period, complies with applicable regulations and does not experience significant obstacles—the economic performance of PT. Bank Nagari shows consistent stability and improvement during the analysis period, reflecting the bank's ability to maintain its liquidity, profitability and solvency.

Sustainable Finance And Investment Efficiency: A Literature Review

Risna Wijayanti — 2024-12-05

The review addresses significant research gaps by examining the impact of corporate social responsibility (CSR) practices and environmental, social, and governance (ESG) disclosures on investment outcomes. It investigates the mediating role of optimal investment in linking business sustainability performance to corporate financial performance, and the influence of corporate governance characteristics, such as CEO duality, on investment efficiency. The study systematically reviews literature from 2020 to 2024, utilizing sources from the Scopus database, and identifies key themes and trends. Findings indicate that integrating sustainable finance principles, including ESG performance metrics and green financial practices, can enhance investment efficiency, reduce financial constraints, and promote transparency. The study highlights the significance of robust governance frameworks and investor trust in achieving sustainable financial practices and improving financial performance, particularly in emerging markets. This review contributes valuable insights for policymakers, investors, and corporate managers aiming to enhance investment efficiency through sustainable practices.

The Impact of Customer Service, Network Quality, Promotions, and Corporate Social Responsibility on Brand Image: An Empirical Study of the Telecommunication Industry in Guinea"

Ousmane Conde — 2024-12-10

This study investigates the impact of customer service, network quality, promotions, and corporate social responsibility (CSR) on brand image in the telecommunication industry in Guinea. Given the competitive nature of the sector and the growing demand for reliable services, companies must understand the key drivers that shape consumer perceptions of their brand. Using a quantitative research approach, data were collected through surveys from telecommunication customers in Guinea. The findings reveal that customer service are the most significant factors influencing brand image, while network quality, promotions and CSR efforts also play a positive but lesser role. The study suggests that telecommunication companies in Guinea can enhance their brand image by improving customer service, upgrading network quality, implementing creative promotional activities, and engaging in meaningful CSR initiatives. These insights are valuable for managers aiming to strengthen their competitive position and improve customer retention in a dynamic market.

The Effect of Sales Promotion, Electronic Word of Mouth and Online Customer Experience on Repurchase Intention (Case: Shopee Marketplace Users in Padang, Indonesia)

Novelia Ghani Setiani — 2024-12-14

The increasingly rapid development of technology and accompanied by consumer behavior tends to buy and sell online to meet their daily needs. One of which is through an online marketplace. This research aimed to observe the effect of sales promotion, electronic word of mouth and online customer experience on repurchase intention. This research used a hypothesis test method with a research sample of 230 Shopee’s customer in Padang taken by non-probability sampling technique. The research data processing was carried out to see the influence between the independent and the dependent variable with the SmartPLS version 3.3.3 program. The results of this research indicated that sales promotion had a positive but not significant effect on repurchase intention. Meanwhile, electronic word of mouth and online customer experience had a positive and significant effect on repurchase intention.