The Perspectives on Consumer Attitudes and Actions: The Impact of Political and Social Factors on the Pro-Israel Products Boycott Movement (Case Study in Indonesia)
Perspektif Sikap dan Tindakan Konsumen: Dampak Faktor Politik dan Sosial terhadap Gerakan Boikot Produk Pro-Israel (Studi Kasus di Indonesia)
DOI:
https://doi.org/10.25077/amar.8.2.35-43.2024Keywords:
boycott movement, consumer activism, consumer behaviour, political factorsAbstract
This study explores the extent to which political and social factors drive consumer participation in the boycott movement against Pro-Israel products in Indonesia, using a qualitative research approach. Data were collected through an online survey involving 65 respondents, focusing on their awareness, motivations, actions, and perceptions regarding the boycott. The results indicate a high level of awareness and active participation, with 100% of respondents engaging in the boycott movement. Ethical considerations, particularly concerns over human rights (60%) and personal values (40%), were identified as the primary motivators. While half of the participants believed that boycotting is an effective way to influence political decisions, a significant portion remained neutral, highlighting some uncertainty about the impact of such actions. The study also reveals that a company's stance on political issues significantly affects consumer perceptions, with 60% of respondents viewing brands that support the boycott more positively. Additionally, 50% of participants expressed a willingness to pay a premium for products not associated with Israel. These findings suggest a growing trend toward value-based consumerism, where political and social factors heavily influence purchasing decisions. The research concludes that businesses must adapt to this shift by aligning with ethical and socially responsible practices to maintain positive brand perception and consumer loyalty. This study contributes to a deeper understanding of how political and social factors shape consumer behavior and the implications for corporate strategies in a global context.
References
Abdul‐Talib, A., & Adnan, M. M. M. (2017). Determinants of Consumer’s Willingness to Boycott Surrogate Products. Journal of Islamic Marketing, 8(3), 345–360. https://doi.org/10.1108/jima-08-2015-0065
Airlangga PH, A. R., Saputri, W. A., & Nurhakim, P. R. (2024). Socio-Religious Behavior on Consumption Pattern During Israel and Palestine Conflict in Muslim Society. 1(2), 138–152. https://doi.org/10.62033/iasjol.v1i2.22
Ali, B. J. (2021). Impact of Consumer Animosity, Boycott Participation, Boycott Motivation, and Product Judgment on Purchase Readiness or Aversion of Kurdish Consumers in Iraq. Journal of Consumer Affairs, 55(2), 504–523. https://doi.org/10.1111/joca.12350
Andorfer, V. A., & Liebe, U. (2013). Consumer Behavior in Moral Markets. On the Relevance of Identity, Justice Beliefs, Social Norms, Status, and Trust in Ethical Consumption. European Sociological Review, 29(6), 1251–1265. https://doi.org/10.1093/esr/jct014
Awaludin, A. A., Al-Khaidar, M. A., & Ratnasari, R. T. (2023). Opinion Leaders and Product Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott. Journal of Digital Marketing and Halal Industry, 5(2), 243–264. https://doi.org/10.21580/jdmhi.2023.5.2.20166
Braunsberger, K., & Buckler, R. B. (2011). What Motivates Consumers to Participate in Boycotts: Lessons from the Ongoing Canadian Seafood Boycott. Journal of Business Research, 64(1), 96–102. https://doi.org/10.1016/j.jbusres.2009.12.008
Dalakas, V., Melancon, J. P., & Szczytynski, I. (2022). Brands in the Eye of the Storm: Navigating Political Consumerism and Boycott Calls on social media. Qualitative Market Research an International Journal, 26(1), 1–18. https://doi.org/10.1108/qmr-07-2021-0089
Delistavrou, A., Krystallis, A., & Tilikidou, I. (2020). Consumers’ Decision to Boycott “Unethical” Products: The Role of Materialism/Post Materialism. International Journal of Retail & Distribution Management, 48(10), 1121–1138. https://doi.org/10.1108/ijrdm-04-2019-0126
Hamzah, H., & Mustafa, H. (2019). Exploring Consumer Boycott Intelligence Towards Israel-Related Companies in Malaysia. Journal of Islamic Marketing, 10(1), 208–226. https://doi.org/10.1108/jima-06-2017-0070
Hitchcock, J. (2016). Social Media Rhetoric of the Transnational Palestinian-Led Boycott, Divestment, and Sanctions Movement. Social Media + Society, 2(1), 205630511663436. https://doi.org/10.1177/2056305116634367
Muhamad, N., Khamarudin, M., & Fauzi, W. I. M. (2018). The Role of Religious Motivation in an International Consumer Boycott. British Food Journal, 121(1), 199–217. https://doi.org/10.1108/bfj-02-2018-0118
Samudra, F., Zaman, A. R. B., & Mukti, D. A. (2024). Reviving the Essence of Jihad in the Contemporary Era: Advocating Struggle and Solidarity for Palestine Through Boycott of Pro-Israel Products. Milrev Metro Islamic Law Review, 3(1), 22. https://doi.org/10.32332/milrev.v3i1.8971
Sari, D. K., Mizerski, D., & Fang, L. (2017). Boycotting Foreign Products: A Study of Indonesian Muslim Consumers. Journal of Islamic Marketing, 8(1), 16–34. https://doi.org/10.1108/jima-12-2014-0078
Serhan, O. A. Al, & Boukrami, E. (2015). Mapping Studies on Consumer Boycotting in International Marketing. Transnational Marketing Journal, 3(2), 130–151. https://doi.org/10.33182/tmj.v3i2.405
Yan, T., & Hyman, M. R. (2020). Nationalistic Appeals and Consumer Boycotts in China, 1900-1949. Journal of Historical Research in Marketing, 12(4), 503–524. https://doi.org/10.1108/jhrm-08-2019-0030
Downloads
Published
How to Cite
Issue
Section
License
Please find the rights and licenses in AMAR (Andalas Management Review). By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
AMAR is to disseminate/published articles are as free as possible. Under the Creative Commons license, AMAR permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and AMAR on distributing works in the journal and other media of publications.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal (Andalas Management Review).
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. AMAR will not be held liable for anything that may arise due to the author(s) internal dispute. AMAR will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that AMAR entitles the author(s) to no royalties or other fees.
